TNA iMPACT DRAWS A 1.0?? And SPIKE TV and USA execs respond

Let us look at some of the President of TNA Entertainment LLC statements leading up to the 2010 “Monday Night Wars”:

TNADIXIE:

“TNA’s worked 8 yrs for this nite. I’m very proud & so excited. iMPACT! starts hot, don’t miss it. 03/08/2010

Spoke w/Sting last nite. We’ve renewed his contract & he said he wouldn’t miss Mondays live show for anything. Can’t wait to work w/Hulk 03/05/2010

First few in NYC who sends me a pic of Times Sq, Penn Station or MSG billboards gets a TNA prize. I want to post on tnawrestling.com 03/04/2010

Hogan was on Fox & Friends this am and is on Cavuto 2 nite in the 6 pm ET hour on Fox Biz News. Doing lots of media for 3/8 iMPACT! show. 03/03/2010

8 days & counting. So excited. Show will start hot. Big things to happen all night. Hope everyone is having a great weekend! 02/28/2010

I even wore my FU out to meet the president of our trading card co. at a fancy restaurant. Caused a stir. 02/25/2010″

Overall the TNA Impact delivered 1.4 million viewers with a 1.0 cable rating, as previously noted.

Impact on 3/8 did quarter hours of .99, .98, 1.00, 1.07, 1.07, 1.03, .95, and .76 with a 1.01 over-run.

USA NETWORK VP TAKES SWIPE AT TNA RATING, HOW SPIKETV REACTED TO THE RATING
By Mike Johnson on 2010-03-09 20:38:09
On his twitter page, Ted Linhart, the Vice President of the USA Network of Program Research commented on Monday’s ratings, commenting “Not much of a Monday Night “War”. RAW trounced TNA by 275% w/ total viewers. Also Impact much lower than the test Monday ep in early Jan.”

For what it is worth, SpikeTV sources indicate they are fine with TNA’s rating, in that the demographics for 18-34 were well and the series brought its Thursday audience over to Monday. It was seen as the first step in a larger goal for the Impact show.